Streisand effect is an online phenomenon, where an attempt to hide information on the web causes it to spread even more.
Nova Trotters is a company hosting some sort of “Best Websites in Finland” competition and they have been receiving lots of criticism around the Finnish blogosphere. The attempt to hide this criticism by cease and desist has lead of course to Streisand effect.
The information is spreading in blogs, forums and Twitter like a wildfire.
More details (sorry, only in Finnish) on the following blogs and forums: